Course Overview

Strong communication contributes to bringing stakeholders closer to their leaders. It encourages transparency, increases the feeling of ownership and improves organization credibility. Leading strategic communication ensure
stakeholders understand the vision of the future and can motivate behaviors that lead to a successful transformation of the organization. This seminar introduces the tools and techniques that enhance internal and external communication and ensure the efficient implementation of change management. It explores solutions to the communication challenges
organizations currently face.

Course Objective

• Understand the role of public relations and communication for public and private organizations.
• Develop the necessary skills to formulate a communication strategy for specific groups
• Master the tools that will make it possible to conceptualize, execute and monitor a communication plan.

Target Audience

Directors, Policymakers, Commissioners, Politicians, Chief Executives, Senior Administrators and Leaders in the public sector, Managers and coordinators responsible for monitoring performance and other key stakeholders

Course Outline

• Strategies and Communication Plan
• Communication and its Management Tools
• Internal Communication
• External Communication
• Speech and Mass Media