Course Overview

An intensive two weeks Mini-MBA to equip participants with the cross-functional knowledge, skills, tools and techniques to excel in telecommunications management. The telecommunications industry is becoming ever more global and competitive. Success in telecom requires sharp, business-savvy management teams and adherence to sound business management principles.

The Mini-MBA in Telecommunications offers a comprehensive business look at the core areas necessary for personal and organizational success in telecommunications. The program offers participants an opportunity to further master the management and business skills relevant to today’s telecommunications industry.

Through lectures, functional-area case studies and an ongoing comprehensive case competition tying together all functional areas, the Training Program ensures that participants understand key business practices and develop their managerial skills to reach personal goals and increase their contribution to the success of their organization.

Course Objectives

• Provide participants with the cross-functional knowledge, managerial and commercial skills to increase their performance in meeting their professional responsibilities
• Equip participants with tools and techniques to face the challenges of the new telecommunications environment
• Improve the competence, efficiency and effectiveness of participants as telecommunications managers and leaders
• Expose participants to key telecommunications management concepts and issues
• Improve the strategic thinking and decision-making abilities of participants

Target Audience

Mid to senior-level telecommunications managers, directors, commissioners, board members looking to increase their personal and professional success by gaining an excellent understanding of global telecommunications management
Course Outline

Introduction of Mini-MBA in Telecommunications
• Overview of curriculum
• Meet the participants

Global and competitive telecommunications environment
• Global market evolution and trends
• New telecom players

New technologies and service offerings
• Wired
• xDSL (e.g. ADSL, SDSL, VDSL)
• Cable
• FTTx
• Wireless
• 3G mobile (e.g. UMTS, WCDMA, CDMA2000, HSDPA/HSUPA)
• 4G mobile (e.g. WiMAX, LTE)
• NGN
• Devices
• Triple and quadruple plays
• Mobile content services
• Mobile payment services
• Location-based services
• IPTV
• Others
• Industry outlook
• Challenges, impacts and opportunities

Functional-area case #1
• 360° executive case part 1: Introduction to the case scenario

Strategic and business planning
• The importance of strategic thinking and planning
• Strategic planning process and responsibilities
• Environmental assessment
• Corporate mission, vision and objectives
• Strategy formulation
• Implementation

Functional-area case #2
• 360° executive case part 2: Overall strategy

Current issues in regulation and competition
• Licensing
• Interconnection
• Tariffs
• Numbering
• Spectrum management
• Infrastructure sharing
• Universal service/access
• Dispute resolution

Functional-area case #3

Network planning and management
• Fundamental network concepts
• Network planning
• Network management, monitoring and control
• Network deployment and project management
• Evolution to NGN
• Functional-area case #4
• 360° executive case part 3: Network evolution

Marketing and customer care management
• Customer intelligence
• Marketing plan
• Marketing mix (product, price, promotion, place)
• New product introduction
• Customer care management

Functional-area case #5
• 360° executive case part 4: Market & services

Human resources management
• Recruiting
• Global compensation (pay, incentives, benefits and pensions)
• Performance management
• Employee relations
• Learning, training and organizational development
• The typical operator executive case part 5: Organizational impacts

Financial management
• Budget and control
• Costing/cost allocation
• Risk assessment and management techniques
• Business case and investment analysis
• Financial information and data for executive decision-making
• 360° executive case part 6: Building the business case

Management and leadership
• The importance of competent management
• Skills and techniques
• The effective manager
• Leadership
• Leadership vs. management
• The leader’s role
• Leadership styles
• Change management
• The change process
• Change management strategies
• Issues and challenges in the telecommunications organizations
• 360° executive case part 7: Convincing the Board
• 360° executive case part 8: Board presentations
• Awards ceremony
• Wrap-up and close of Mini MBA in Telecommunications

Methodology
Our training courses combine expert-led presentations, workshops, case studies and discussions on real-life situations faced by participants. Complete training material is provided to all participants for future reference and follow-up action plans.

Tuition: $4,000