This course on Managing and Leading Strategic Communication is designed to equip professionals with advanced communication skills and strategies to navigate today’s dynamic business and regulatory landscapes. Participants will learn how to effectively design and lead communication efforts that support internal alignment and external engagement, ensuring their messages influence stakeholders and drive meaningful action.
Strong communication contributes to bringing stakeholders closer to their leaders. It encourages transparency, increases the feeling of ownership and improves organizational credibility. Leading strategic communication ensures stakeholders understand the vision of the future and can motivate behaviors that lead to a successful transformation of the organization.
This seminar introduces the tools and techniques that enhance internal and external communication and ensure the efficient implementation of change management. It explores solutions to the communication challenges organizations currently face and provides participants with the capacity to lead with clarity and influence.
The course aims to strengthen leadership capacity in communication strategy by enhancing participants’ ability to design, implement, and manage communication that aligns with organizational goals and stakeholder expectations.
Coordinators, Managers, Directors, CEOs, Communication Officers, Team Leaders and Supervisors. This seminar is appropriate for business professionals at all levels of experience who would like to be more effective in leading strategic communication.
Participants who successfully complete the Managing and Leading Strategic Communication course will receive a Certificate of Completion. This certificate affirms your ability to craft and lead impactful communication strategies that enhance stakeholder engagement and organizational credibility. It serves as a professional endorsement of your strategic communication capabilities and leadership potential in public or private sector environments.
